Interactive Art Director

Head Web Designer

Spearheaded 7 Digital Property Email Programs that grossed a cumulative annual revenue of $60 Million. Designed and coded over 400 emails which deployed to our 3+ million users. Piloted two new email loyalty programs, the VIP Sweepstakes program and the Presidential Preferred customer loyalty program, generating over $15 Million within 2 years and reaching $30+ Million by year 4. Acted as liaison between the Operations and Creative Marketing team to help develop a new targeted device that re-engages inactive users, converting them back into customers. This device gave us an overall 15% lift to order response. Presented and brainstormed new ideas to creative and marketing teams to be used in all digital efforts. Designed over 300 static and animated banners to be used in our social marketing efforts as well as in all of our digital properties websites. Social engagement saw a 85% increase, 55% lift in page views, and 44% lift in user engagement.

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