Interactive Art Director

Art Director

Chief Creative Strategist and Lead Designer for the company’s multi-million-dollar Loyalty Program. In 2018/2019, I further expanded the Loyalty Program, creating 4 new additional email programs, generating an additional $7+ Million, exceeding planned revenue by 180%. Designed/Developed over 350 emails with CTRs exceeding 95%, lift to order response above 150% and max revenue of $300k per deployment. Designed counterpart Custom Landing Pages for each effort. Managed an aggressive project schedule, coordinating with copywriters and cross-functional team members to keep projects on schedule. Mentored and helped cross-train a team of 14 junior and mid-level web designers. Led and helped set customer experience standards for the ecommerce program, modifying as needed in the ever-changing digital landscape. Researched new and innovative coding techniques, creating proof-of-concepts and testing them via our in-house mobile lab and online testing software before sharing with the entire team. Led a quarterly meeting for 20+ digital design team members to establish best-practices and
efficiencies, as well as showcasing new cutting-edge coding techniques. Appointed to represent the ecommerce creative team at high-level quarterly departmental results meetings. Presented via powerpoint and discussed analytics and design walk thrus.
Maintained a high standard of design and UI/UX, making sure email and landing page builds are compatible and running smoothly across all platforms and devices.

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