Interactive Art Director

ABOUT ME

I am a natural leader. I am collaborator-supreme of the Creative team. In fact, I find being an Art Director is not much different from being a drummer back in college: I set the “beat” for the project, harmonize with my copywriters (and other teammates) and help to create something that makes people feel real emotion and react to it.

MY SPECIALTIES

100
HTML5/CSS
100
RESPONSIVE EMAILS
100
DIRECT MARKETING
100
LOYALTY & BRANDING
100
CREATIVE STRATEGY
100
UI/UX

MY RESUME

14+ years of professional web design and development

Responsive Email • Web • Typography • Print • Ecommerce • Banners • Layouts • UI • Mobile • SEO • WordPress • Adobe CS

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work experience

my professional background

2020
2017
Publishers Clearing House
Art Director

Chief Creative Strategist and Lead Designer for the company’s multi-million-dollar Loyalty Program. In 2018/2019, I further expanded the Loyalty Program, creating 4 new additional email programs, generating an additional $7+ Million, exceeding planned revenue by 180%. Designed/Developed over 350 emails with CTRs exceeding 95%, lift to order response above 150% and max revenue of $300k per deployment. Designed counterpart Custom Landing Pages for each effort. Managed an aggressive project schedule, coordinating with copywriters and cross-functional team members to keep projects on schedule. Mentored and helped cross-train a team of 14 junior and mid-level web designers. Led and helped set customer...

2017
2012
Publishers Clearing House
Head Web Designer

Spearheaded 7 Digital Property Email Programs that grossed a cumulative annual revenue of $60 Million. Designed and coded over 400 emails which deployed to our 3+ million users. Piloted two new email loyalty programs, the VIP Sweepstakes program and the Presidential Preferred customer loyalty program, generating over $15 Million within 2 years and reaching $30+ Million by year 4. Acted as liaison between the Operations and Creative Marketing team to help develop a new targeted device that re-engages inactive users, converting them back into customers. This device gave us an overall 15% lift to order response. Presented and brainstormed new...

December
2011
July
2010
Energy Fitness
Freelance Art Director

Designed and developed a state-of-the-art Interactive Personal Training Kiosk that helped boost sales by 65%. Lead creative strategist for the company’s website. Contributed new ideas for the marketing team. Designed print collateral to be promoted at all franchise locations across Long Island....

June
2010
May
2009
Traffic Systems, Inc.
Freelance Web Designer

Designed and Developed website. Updated quarterly and designed print collateral....

March
2009
June
2008
New York Islanders
Senior Web Designer/Developer

Managed several web entities, developing flash banners, flash widgets, html landing pages and static graphics. Utilized xml, css, php, and javascript and knowledge of UI/IA to boost traffic 500%....

May
2008
March
2008
Darby Dental Supply, Inc.
Senior Web Designer/Developer

Managed company homepage. Developed custom menus, custom flash/static banners. Managed html emails, created web ready products and assisted in print marketing campaigns....

June
2007
August
2006
NBTY, Inc.
Junior Web Designer/Developer

Updated 10 domestic and international ecommerce and wholesale websites. Created site redesigns, developed emails, and produced banners. Maintained brand identities and worked closely with Marketing and Development teams to improve ecommerce shopping experience and create new web ad campaigns that tie closely to direct mail and TV advertising....

August
2006
June
2006
Dircks Associates
Senior Flash Production Artist

Developed Flash banners and interactive media for Vonage and Paypal. Worked closely with Creative Director and Design Team to ensure project guidelines were met....

May
2006
January
2005
Horizon Plantscaping / Jamie Collins Photography
Freelance Web Designer

Designed and Developed Flash Website for Horizon Plantscaping Landscaping and Print Mailers. Designed Banners for JCP website and Print Mailers as well....

EDUCATION

MY EDUCATION

December
2004
August
2001
Quinnipiac University
Hamden, CT