Art Director
Chief Creative Strategist and Lead Designer for the company’s multi-million-dollar Loyalty Program. In 2018/2019, I further expanded the Loyalty Program, creating 4 new additional email programs, generating an additional $7+ Million, exceeding planned revenue by 180%. Designed/Developed over 350 emails with CTRs exceeding 95%, lift to order response above 150% and max revenue of $300k per deployment. Designed counterpart Custom Landing Pages for each effort. Managed an aggressive project schedule, coordinating with copywriters and cross-functional team members to keep projects on schedule. Mentored and helped cross-train a team of 14 junior and mid-level web designers. Led and helped set customer...
Head Web Designer
Spearheaded 7 Digital Property Email Programs that grossed a cumulative annual revenue of $60 Million. Designed and coded over 400 emails which deployed to our 3+ million users. Piloted two new email loyalty programs, the VIP Sweepstakes program and the Presidential Preferred customer loyalty program, generating over $15 Million within 2 years and reaching $30+ Million by year 4. Acted as liaison between the Operations and Creative Marketing team to help develop a new targeted device that re-engages inactive users, converting them back into customers. This device gave us an overall 15% lift to order response. Presented and brainstormed new...
Freelance Art Director
Designed and developed a state-of-the-art Interactive Personal Training Kiosk that helped boost sales by 65%. Lead creative strategist for the company’s website. Contributed new ideas for the marketing team. Designed print collateral to be promoted at all franchise locations across Long Island....
Freelance Web Designer
Designed and Developed website. Updated quarterly and designed print collateral....
Senior Web Designer/Developer
Managed several web entities, developing flash banners, flash widgets, html landing pages and static graphics. Utilized xml, css, php, and javascript and knowledge of UI/IA to boost traffic 500%....
Senior Web Designer/Developer
Managed company homepage. Developed custom menus, custom flash/static banners. Managed html emails, created web ready products and assisted in print marketing campaigns....
Junior Web Designer/Developer
Updated 10 domestic and international ecommerce and wholesale websites. Created site redesigns, developed emails, and produced banners. Maintained brand identities and worked closely with Marketing and Development teams to improve ecommerce shopping experience and create new web ad campaigns that tie closely to direct mail and TV advertising....
Senior Flash Production Artist
Developed Flash banners and interactive media for Vonage and Paypal. Worked closely with Creative Director and Design Team to ensure project guidelines were met....
Freelance Web Designer
Designed and Developed Flash Website for Horizon Plantscaping Landscaping and Print Mailers. Designed Banners for JCP website and Print Mailers as well....